A Comprehensive Guide to Data-Driven Customer Lifecycle Management

From the standpoint of data strategy, the customer lifecycle is a critical topic in the field of targeted and precise marketing. Let’s take a closer look at how it works.

There are three critical steps to remember:

1. Acquisition: Customers must be acquired and converted into customers as the first stage. Here, brand awareness is critical.
2. Maximization: At this stage, customers should be treated with incentives focused on value maximization.
3. Retention: We must prevent customers …

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