A Quick Start Guide to A/B Testing

A Quick-Start Guide to A/B Testing

A step-by-step approach to finding valuable insights

Introduction

So you’ve been tasked to set up a marketing A/B test and don’t have a lot of time to figure things out. Here is a quick start guide on how to do it when the main metric to improve is a proportion: click-through rate, conversion rate, open rate, reply rate…

1. Define your null hypothesis and choose your significance level …

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