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Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video

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Oct. 23, 2023, 3:59 p.m. | Julia Hood,Will Wei (jhood@businessinsider.com)

Business Insider www.businessinsider.com

Accenture chief marketing and communications officer Jill Kramer talks about why marketers may view generative AI with trepidation, and why they should not be nervous of its capabilities

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