AI intern to start AI processes for a company

I am in the second year of my master's (data science), and got hired as an "AI Intern" for a company that manufactures and sells through both physical and online channels, a mechanical automotive component. The company's products are luxury, aftermarket products, and is a highly respected brand in the sector.
With that said, I have been hired in a corporate role to explore how AI can be leveraged by the company to better inform their business strategy, and subsequently …

automotive brand data data science datascience luxury master processes products science sector through