March 14, 2024, 7:39 p.m. | Devin Coldewey

TechCrunch techcrunch.com

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle cash grab. Director Wes Walker […]


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