April 1, 2024, 4:40 p.m. |

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Trishla Ostwal / Adweek:

AI search engine Perplexity, which touts on its site that search should be “free from the influence of advertising-driven models”, says it will sell ads  —  The AI search engine must prove ad scalability and address brand safety concerns  —  Generative AI search engine Perplexity …

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