AI Search: Exploring the Threat of Traffic Drops and How to Rank on Large Language Models

The transition to AI Search is likely to disrupt businesses that depend heavily on organic traffic, especially with the upcoming launch of Google's SGE.

Digital PR should take center stage in your marketing mix. By leveraging high-ranking and authoritative platforms, your brand stands a better chance of getting picked up by both the Index and LLM components of AI Search.

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