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AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta Patel

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July 3, 2023, 12:38 a.m. | Will Wei (wwei@insider.com)

Business Insider www.businessinsider.com

Sweta Patel, Roku's VP of growth marketing and merchandising, spoke to Insider at the Cannes Lions International Festival of Creativity, about how AI will drive personalization, scale and impact

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