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Bayesian Experimentation Metrics Explained
July 28, 2022, 3:12 p.m. | Matt Crooks
Towards Data Science - Medium towardsdatascience.com
At Typeform we’ve adopted GrowthBook as our experimentation platform for AB testing. GrowthBook calculates 3 Bayesian statistics on your metrics to help you draw conclusions about your new features:
- Uplift
- Chance to Beat Control
- Loss or Risk of Choosing Variant
In this article I’ll explain what they are and how to interpret them.
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Coin Flip Example
To help explain our statistics we’re going to run a thought experiment using a classic coin flip example — …
bayesian bayesian-statistics data analysis data science experiment experimentation explained metrics
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