Brand Visibility in Packaging: A Deep Learning Approach for Logo Detection, Saliency-Map Prediction, and Logo Placement Analysis

arXiv:2403.02336v1 Announce Type: new
Abstract: In the highly competitive area of product marketing, the visibility of brand logos on packaging plays a crucial role in shaping consumer perception, directly influencing the success of the product. This paper introduces a comprehensive framework to measure the brand logo's attention on a packaging design. The proposed method consists of three steps. The first step leverages YOLOv8 for precise logo detection across prominent datasets, FoodLogoDet-1500 and LogoDet-3K. The second step involves modeling the user's …

abstract analysis arxiv brand consumer cs.ai cs.cv deep learning detection framework logo logos map marketing packaging paper perception placement prediction product product marketing role success type visibility