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Business analytics meets artificial intelligence: Assessing the demand effects of discounts on Swiss train tickets. (arXiv:2105.01426v4 [econ.GN] UPDATED)
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We assess the demand effects of discounts on train tickets issued by the
Swiss Federal Railways, the so-called `supersaver tickets', based on machine
learning, a subfield of artificial intelligence. Considering a survey-based
sample of buyers of supersaver tickets, we investigate which customer- or
trip-related characteristics (including the discount rate) predict buying
behavior, namely: booking a trip otherwise not realized by train, buying a
first- rather than second-class ticket, or rescheduling a trip (e.g.\ away from
rush hours) when being offered …
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