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Celebrities, including aging star athletes, are signing deals to put AI duplicates of themselves into ad campaigns, helping brands de-age them, among other uses (Patrick Coffee/Wall Street Journal)
June 19, 2023, 11:30 p.m. |
Techmeme www.techmeme.com
Patrick Coffee / Wall Street Journal:
Celebrities, including aging star athletes, are signing deals to put AI duplicates of themselves into ad campaigns, helping brands de-age them, among other uses — Using AI-generated duplicates, brands also benefit, using stars in ways they never could before
ad campaigns age aging athletes brands campaigns celebrities coffee star street wall street
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