Combining Sequential and Aggregated Data for Churn Prediction in Casual Freemium Games. (arXiv:2209.03184v1 [cs.AI])

In freemium games, the revenue from a player comes from the in-app purchases
made and the advertisement to which that player is exposed. The longer a player
is playing the game, the higher will be the chances that he or she will
generate a revenue within the game. Within this scenario, it is extremely
important to be able to detect promptly when a player is about to quit playing
(churn) in order to react and attempt to retain the player …

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