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Customer Attrition: How to Define Churn When Customers Do Not Tell They’re Leaving
Feb. 15, 2024, 4:49 a.m. | Guillaume Colley
Towards Data Science - Medium towardsdatascience.com
The author details two examples of defining customer churn in contexts where it is not explicit: Retail and Banking.
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attrition author banking churn customer customer engagement customers data data science examples predictive analytics reading retail science
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