Data engineer looking for help in terminology

Don’t crucify me please, I have a thing I want to do and I sincerely don’t have the slightest clue on how to google this.

I made an awesome dataset. I’m gonna abstract some parts to make the explanation easier. This data set has 150+ attributes, it has one row per user per day, some of the attributes are numerical, some Boolean and some just text. There is a “key” attribute called “did_something”, which for me is the most important …

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