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Dealing with Conversion Metrics? Consider Beta-Binomial Model
July 26, 2023, 4:28 p.m. | Pararawendy Indarjo
Towards Data Science - Medium towardsdatascience.com
Learn a feature engineering technique to make conversion-based metrics such as CTR/CVR more representative and stable
bayesian-statistics beta beta-distribution binomial binomial-distribution conversion data data science engineering feature feature engineering learn metrics reading science
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