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Disney is testing a contextual ad tool dubbed "magic words" for Disney+ and Hulu that uses AI to analyze scenes and identify contents, brands, images, and mood (Dawn Chmielewski/Reuters)

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Feb. 9, 2024, 4:15 p.m. |

Techmeme www.techmeme.com


Dawn Chmielewski / Reuters:

Disney is testing a contextual ad tool dubbed “magic words” for Disney+ and Hulu that uses AI to analyze scenes and identify contents, brands, images, and mood  —  Walt Disney (DIS.N) is harnessing artificial intelligence to power a new advertising tool that will help brands tailor …

analyze brands contents disney hulu identify images magic mood reuters testing tool words

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