Evaluating the Significance of Outdoor Advertising from Driver's Perspective Using Computer Vision

arXiv:2311.07390v2 Announce Type: replace
Abstract: Outdoor advertising, such as roadside billboards, plays a significant role in marketing campaigns but can also be a distraction for drivers, potentially leading to accidents. In this study, we propose a pipeline for evaluating the significance of roadside billboards in videos captured from a driver's perspective. We have collected and annotated a new BillboardLamac dataset, comprising eight videos captured by drivers driving through a predefined path wearing eye-tracking devices. The dataset includes annotations of billboards, …

abstract accidents advertising arxiv campaigns computer computer vision cs.cv driver drivers marketing marketing campaigns perspective pipeline role significance study type videos vision