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Fashion brands using AI to analyze trends could 'completely transform the creative process,' a consultant says

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Feb. 26, 2024, 4:20 p.m. | Matthew S. Smith (insider@insider.com)

Business Insider www.businessinsider.com

The startups Spate and Fashable are using AI to identify fashion trends and shoppers' behaviors. That could help address fashion's waste problem.

ai analyze artificial intelligence brands build-it consultant creative creative process editorial-sponsorship edit series entertainment es-tfb-buildit fashion fashion tech identify process sp-freelance startups tech technology trends waste

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