Figuring out the most unusual segments in data

How to find segments to focus on using common sense and machine learning

Analysts often have tasks of finding the “interesting” segments — the segments where we could focus our efforts to get the maximum potential impact. For example, it may be interesting to determine what customer segments have the most significant effect on churn. Or you could try to understand what types of orders affect customer support workload and the company’s revenue.

Of …

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