From Digital Marketing to Analytics Engineering - Nikola Maksimovic

We talked about:

• Nikola’s background


• Making the first steps towards a transition to BI and Analytics Engineering


• Learning the skills necessary to transition to Analytics Engineering


• The in-between period – from Marketing to Analytics Engineering


• Nikola’s current responsibilities


• Understanding what a Data Model is


• Tools needed to work as an Analytics Engineer


• The Analytics Engineering role over time


• The importance of DBT for Analytics Engineers


• Where can one learn about data modeling theory?


• Going from Ancient Greek and Latin to …

analytics digital digital marketing engineering marketing