Generative AI Providers Quietly Tamp Down Expectations

In the past year, major technology firms have championed generative artificial intelligence as the next big thing, boosting the stock market to new highs. But behind the scenes, representatives of major cloud providers and other firms that sell the technology are tempering expectations with their salespeople, saying the hype about the technology has gotten ahead of what it can actually do for customers at a reasonable price.

Several executives, product managers and salespeople at the major cloud providers, such as …

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