Nov. 13, 2023, 2:32 p.m. | John Arnold

Get AI Insights For Your Organization From Forrester www.forrester.com

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030. With unique regard to frontline […]

ai insights automation b2b b2b marketing change forrester generative generative-ai jobs marketers marketing solution threats

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