Nov. 8, 2023, 8:02 a.m. | Steve Dent

Engadget www.engadget.com

Google is rolling out a new feature that allow advertisers to create AI generated content using the same technology as the Bard chatbot, confirming a report from earlier this year. The feature is now available in beta on Google's Performance Max advertising product, allowing US advertisers to create and scale text and image assets for campaigns using AI, the company announced in a blog post


Performance Max is already an AI-powered product that works across multiple Google …

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