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Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns (Aisha Malik/TechCrunch)

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May 23, 2023, 5:35 p.m. |

Techmeme www.techmeme.com


Aisha Malik / TechCrunch:

Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns  —  Google is going to start using generative AI to boost Search ads relevance based on the context of a query, the company announced at its Google Marketing Live event today.

ad campaigns ads boost campaigns context conversational experience generative google query search techcrunch

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