Google Shopping gets a virtual try-on clothing feature that uses a diffusion-based generative AI model, letting US users see how items look on many human models (Kyle Wiggers/TechCrunch)

Kyle Wiggers / TechCrunch:

Google Shopping gets a virtual try-on clothing feature that uses a diffusion-based generative AI model, letting US users see how items look on many human models  —  Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models.

ai model clothing diffusion feature generative google google shopping human look shopping techcrunch virtual