Oct. 25, 2023, 2 p.m. | Jess Weatherbed

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More ways for you to get a more accurate preview of beauty products, without physically testing them at the store. | Image: Google


Google is expanding its augmented reality (AR) shopping feature that allows people to virtually wear beauty products before purchasing — bringing the feature to mobile browsers and Google Shopping ads, alongside new tools for trying on foundation and hair dye colors.


The new hair color category will begin rolling out to Google AR Beauty this week, allowing …

augmented reality beauty feature google hair image people products reality shopping testing them tools

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