Hannah Babineau: Data Appeal

Joining Ed this week is Hannah Babineau from Data Appeal. Hannah explains how Data Appeal is processing and organising geospatial data for brands to use in marketing campaigns. Listen in as she explains the process of sorting through the vast amount of data and making it useful for clients such as Best Western and the Campari Group. Simplifying and democratising data is the mission, and there certainly is a lot to work. Hannah explains some use cases, how AI tech …

brands campaigns data geospatial making marketing marketing campaigns process processing sorting through