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How AI technology could change the way we watch sports according to IBM's Jonathan Adashek

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July 4, 2023, 2:06 p.m. | Asia London Palomba (apalomba@insider.com)

Business Insider www.businessinsider.com

Jonathan Adashek chief communications officer and SVP, marketing and communications at IBM, spoke to Insider about AI innovation at the Cannes Lions International Festival of Creativity.

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