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How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses (Daniel Thomas/Financial Times)

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Feb. 12, 2024, 7:25 a.m. |

Techmeme www.techmeme.com


Daniel Thomas / Financial Times:

How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses  —  At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …

advertising businesses daniel embed financial generative industry spend thomas wpp

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