March 22, 2024, 4:26 p.m. | Urvashi Jaitley

Towards Data Science - Medium towardsdatascience.com

Understanding users’ needs and pain points is a critical component of business success. Churn surveys, a specific type of survey designed for customers who have stopped using a service, are a treasure trove of customer insights. However, the true power lies in transforming those insights into concrete actions that boost sustainable growth and revenue. Churn often stems from unmet customer needs, leading to lost subscriptions and revenue. This article dives into a powerful technique: “assigning a dollar value to …

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