How to use Causal Inference when A/B testing is not available

Evaluating ad targeting product using causal inference: propensity score matching!

Ever caught those pumped-up Nike Ads while tuning in to a podcast recapping last night’s epic NBA showdown? Or how about stumbling upon New Balance ads mid-sneaker review extravaganza on YouTube? That’s the magic of contextual targeting — the matchmaking maestro connecting content and ads based on the vibe of the moment! Say goodbye to ad awkwardness and hello to tailored ad experiences that’ll …

a/b testing ads ad targeting ai balance b testing causal inference data science epic experiment inference machine learning magic nba nike photo podcast product review statistics tech testing youtube