IITK at SemEval-2024 Task 4: Hierarchical Embeddings for Detection of Persuasion Techniques in Memes

arXiv:2404.04520v1 Announce Type: cross
Abstract: Memes are one of the most popular types of content used in an online disinformation campaign. They are primarily effective on social media platforms since they can easily reach many users. Memes in a disinformation campaign achieve their goal of influencing the users through several rhetorical and psychological techniques, such as causal oversimplification, name-calling, and smear. The SemEval 2024 Task 4 \textit{Multilingual Detection of Persuasion Technique in Memes} on identifying such techniques in the memes …

abstract arxiv campaign cs.ai cs.cl cs.lg detection disinformation embeddings hierarchical media memes persuasion platforms popular social social media social media platforms type types