Improvements in Contextual Intelligence and Generative AI will Help Creative Personalization Reach its Full Potential

In this contributed article, Chief Operating Officer at Flashtalking and Mediaocean, Ben Kartzman, discusses how advancements in contextual intelligence and GenAI are transforming creative personalization in digital advertising amid diminishing data signals like Mobile Ad IDs and third-party cookies. Ben points out that AI-driven improvements enable more accurate targeting and tailored ad creative, while GenAI facilitates the real-time creation of new ad assets, leading to unprecedented personalization. He argues that these advancements are crucial in the evolving landscape of digital …

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