Irish Times apologises for hoax AI article about women’s use of fake tan

The piece ran on 11 May and accused people who use fake tan of mocking those with naturally dark skin

The Irish Times has apologised for running an article about Irish women’s use of fake tan that was submitted by a hoaxer who used artificial intelligence.

The editor, Ruadhán Mac Cormaic, said on Sunday that it had fallen victim to “a deliberate and coordinated deception” that showed a need for stronger controls.

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