LiveRamp, which helps match up customer datasets for brands and advertisers, agrees to acquire marketing data startup Habu for ~$200M in cash and stock (Abigail Summerville/Reuters)

Abigail Summerville / Reuters:

LiveRamp, which helps match up customer datasets for brands and advertisers, agrees to acquire marketing data startup Habu for ~$200M in cash and stock  —  , a software company which helps match up customer datasets for brands, advertisers and retailers, told Reuters on Wednesday it has agreed …

advertisers brands customer data datasets liveramp marketing marketing data match reuters software startup stock