Meta Is Paying Creators Millions for AI Chatbots

Meta Platforms’ decision to create artificial intelligence characters based on the likeness of some of the most famous people on the planet is paying off handsomely—for the stars themselves. 

Last week, the parent of Facebook and Instagram said it was paying stars including Snoop Dogg, Tom Brady, MrBeast and Charli D’Amelio for allowing Meta to use their likenesses for fictional AI characters. For several top creators, the payments can amount to millions of dollars each over multiple years, according …

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