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Publicis Plans €300 Million AI Investment Over Three-Year Period

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Jan. 25, 2024, 6:56 a.m. | Benoit Berthelot

Bloomberg Technology bloomberg.com

Publicis Groupe SA said it will invest €300 million ($327 million) in the next three years on artificial intelligence, including €100 million in 2024, as the new technology is increasingly used in the advertising industry.

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