RE-RFME: Real-Estate RFME Model for customer segmentation

arXiv:2404.17177v1 Announce Type: new
Abstract: Marketing is one of the high-cost activities for any online platform. With the increase in the number of customers, it is crucial to understand customers based on their dynamic behaviors to design effective marketing strategies. Customer segmentation is a widely used approach to group customers into different categories and design the marketing strategy targeting each group individually. Therefore, in this paper, we propose an end-to-end pipeline RE-RFME for segmenting customers into 4 groups: high value, …

abstract arxiv cost cs.ir cs.lg customer customers design dynamic marketing platform segmentation strategies type