Recap: What’s Next for Media in 2024

This past year saw a weak and wobbly ad market. Ad buys are down or are being reallocated. Streaming services are under pressure to turn a profit. And while artificial intelligence is proving to be a boon to the industry, some concerns are arising as new regulations take hold. What’s the outlook for ad media in 2024? Sahil Patel, reporter for The Information, asked three media experts to take out their crystal balls and look into the ad market’s future: …

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