SAG-AFTRA strikes deal for AI voice acting in video games at CES 2024

SAG-AFTRA, the union representing thousands of performers, has struck a deal with an AI voice acting platform aimed at making it easier for actors to license their voice for use in video games. Under the deal, which was announced during a press event at CES 2024, SAG-AFTRA members will be able to work with Replica Studios to license their voice to game studios.

Duncan Crabtree-Ireland, the union's top negotiator, said that the agreement “paves the way for professional voiceover artists …

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