Nov. 1, 2023, 8:24 p.m. | Adrian Horton

Artificial intelligence (AI) | The Guardian www.theguardian.com

The actor’s likeness was used in an online advertisement without her permission

Scarlett Johansson has taken legal action against an AI app that used her name and likeness in an AI-generated advertisement without her permission.

The 22-second ad, posted on X, the platform formerly known as Twitter, by an image generating app called Lisa AI: 90’s Yearbook & Avatar, used real footage of Johansson to generate a fake image and dialogue for her.

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