Seizing the Low-Hanging Fruit in Business with Data Science

Today I want to share a seemingly common-sense yet often-ignored data science finding

Companies will gain tremendous growth opportunities by simply cutting back budgets on initiatives that are not working — the low-hanging fruit in business.

I once worked as a data scientist in a startup. Most of the startup’s revenue came from inbound leads. Although there were satisfying numbers of leads coming in every day, the conversion rate was not ideal. Curious about how to improve …

business business strategy data data science data strategy low marketing-analytics notes-from-industry science