Self-Service Data Analytics as a Hierarchy of Needs

From food and shelter to self-actualization: How to use a scientific approach to create the foundations that support self-service analytics

I’ve been thinking back to the 90s, when self-service business intelligence (BI) tools like Business Objects and Cognos first rolled out. Heck, like all overly-enthusiastic software engineers, I even helped build one in my brief stint at Citigroup. At that time, my youthful self made two very quick predictions:

1. Excel is dead
2. Self-service …

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