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Sources: TikTok is testing an AI feature that generates a virtual influencer and a script for a video ad based on prompts submitted by advertisers (The Information)

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April 11, 2024, 7:55 p.m. |

Techmeme www.techmeme.com


The Information:

Sources: TikTok is testing an AI feature that generates a virtual influencer and a script for a video ad based on prompts submitted by advertisers  —  TikTok touts itself as a platform where creators can stand out and build a following.  But the company has begun discussing with advertisers …

advertisers feature influencer information prompts testing the information tiktok video virtual virtual influencer

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