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Stagwell's Mark Penn says companies should use AI to connect holistically with consumers

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Jan. 11, 2024, 1:20 p.m. | Julia Hood (jhood@businessinsider.com)

Business Insider www.businessinsider.com

Stagwell's new SmartAssets AI tool was launched at CES 2024. CEO Mark Penn talks about how brands should be using the technology to connect with customers

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