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That lipstick review could have been written by AI

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April 12, 2024, 2:39 p.m. | Katie Notopoulos (knotopoulos@businessinsider.com)

Business Insider www.businessinsider.com

Beauty brands are using AI to help real people write better reviews. That might lead to better reviews, but it also raises some potential issues.

ai amazon beauty brands generative-ai people product review raises retail review reviews tech

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