The Morning After: Hollywood studios wanted to use AI-generated likenesses of dead actors without permission

SAG-AFTRA, the union representing Hollywood performers, has reportedly responded to studios’ “last, best and final” offer to end the strike, rejecting clauses letting studios re-use AI-created likenesses of high-demand and deceased performers without consent from their estate or families. “They can’t have that loophole to exploit performers,” a union-side source told The Hollywood Reporter. “We could not allow that language to stand.”

Reportedly, the Alliance of Motion Picture and Television Producers (AMPTP) would “secure AI scans” for Schedule …

actors consent demand generated hollywood responded sag sag-aftra strike studios union