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The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI

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Dec. 20, 2023, 6:40 p.m. | Jasmine Enberg (insider@insider.com)

Business Insider www.businessinsider.com

The creator economy is set to double in size in 2024. Smart brands are already recognizing the opportunities that creators present to connect with consumers

advertising brands cmo-2023-lp cmo insider consumers creator economy creators digital marketing economy opportunities set smart swift taylor taylor swift the creator the creator economy

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