Understanding COVID-19 Vaccine Campaign on Facebook using Minimal Supervision. (arXiv:2210.10031v1 [cs.CL])

In the age of social media, where billions of internet users share
information and opinions, the negative impact of pandemics is not limited to
the physical world. It provokes a surge of incomplete, biased, and incorrect
information, also known as an infodemic. This global infodemic jeopardizes
measures to control the pandemic by creating panic, vaccine hesitancy, and
fragmented social response. Platforms like Facebook allow advertisers to adapt
their messaging to target different demographics and help alleviate or
exacerbate the infodemic …

arxiv campaign covid covid-19 facebook understanding vaccine